The journey from a tightly coupled monolith to an event-driven system where modules communicate through domain events.
When TrueValue started, everything was in one Django application. As we added modules — Marketing, Payroll, Appointments — the coupling became painful. An event-driven architecture let us decouple without microservices.
Each module publishes domain events (deal.closed, contact.created, invoice.paid) to a central event bus. Other modules subscribe to events they care about and react independently.
“Events are facts about what happened. They do not prescribe what should happen next — that is the subscriber's decision.”
Today we are launching TrueValue CRM, a comprehensive platform that brings together CRM, marketing automation, payroll, appointments, and more into a single unified suite.
In an era of data breaches and surveillance capitalism, we built TrueValue from the ground up with privacy as a core principle. Here is why that matters.
How we built a secure, scalable multi-tenant platform that ensures complete data isolation while keeping costs manageable.