How We Cut Our Frontend Load Time by 70 Percent
A deep dive into code splitting, lazy loading, and rendering strategies that made TrueValue feel instant.
Performance is a feature. When your CRM takes five seconds to load, sales reps lose momentum. We set a target: every page interactive within one second.
Key Optimizations
- Route-level code splitting — each page loads only the JavaScript it needs
- Component-level lazy loading for heavy widgets
- Server-side rendering with client-side hydration
- Image optimization pipeline with automatic WebP conversion
- Prefetching based on navigation patterns
- Tree-shaking and dead-code elimination
The takeaway
Performance optimization is not a one-time project. We now have automated performance budgets that fail the build if any route exceeds our thresholds.
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