Back to BlogJanuary 2, 20267 min read
Company
Year in Review: What We Built and Learned in 2025
A transparent look at our wins, misses, and lessons from the past year — and what they mean for 2026.
T
TrueValue Team · Leadership
Every year we publish a transparent review. 2025 was our most ambitious year yet.
What Went Well
- Launched Payroll and Appointments modules
- Achieved SOC 2 Type II compliance
- Grew team from 15 to 40 across 8 countries
- 99.95% uptime
- Doubled customer base with NPS above 60
What We Missed
- Mobile app slipped to 2026
- API v2 took longer than planned
- Hiring was slower in certain regions
“Transparency is not about showing off wins. It is about being honest when things do not go as planned.”
— TrueValue Team
Related Articles
View all
Product Updates
Introducing TrueValue CRM — The All-in-One Business Platform
Today we are launching TrueValue CRM, a comprehensive platform that brings together CRM, marketing automation, payroll, appointments, and more into a single unified suite.
April 15, 20265 min read
Engineering
Why Privacy-First Architecture Matters for Your Business
In an era of data breaches and surveillance capitalism, we built TrueValue from the ground up with privacy as a core principle. Here is why that matters.
April 10, 20267 min read
Company
Building a Culture of Security at TrueValue
Security is not just a technical challenge — it is a cultural one. Here is how we embed security thinking into every aspect of our company.
March 20, 20265 min read