Automating Marketing Campaigns with TrueValue Marketing
Step-by-step guide to automated email sequences, lead scoring, and campaign analytics using the Marketing module.
Marketing automation lets you deliver the right message at the right time without manual effort. Here is how to set it up in TrueValue.
Email Sequences
- Welcome series for new subscribers
- Lead nurturing based on interests
- Post-purchase follow-ups
- Re-engagement for inactive contacts
- Event-triggered responses
Lead Scoring
Assign points based on demographics and behaviour. When a lead crosses your threshold, automatically notify sales or advance the pipeline stage.
Pro tip
Start with one simple automation and iterate. The best strategies are built incrementally based on data.
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