Collecting Customer Feedback That Drives Product Decisions
Set up NPS surveys, feedback forms, and review requests using TrueValue to systematically capture the voice of the customer.
Customer feedback is the most underused growth lever. Companies that systematically collect and act on feedback grow faster, retain more customers, and build better products.
Feedback Channels in TrueValue
- NPS surveys — Automated after key milestones (onboarding, renewal, support resolution)
- In-app feedback widgets — Let customers share thoughts without leaving your product
- Post-interaction surveys — Triggered after support tickets, demos, or meetings
- Review requests — Automated requests to leave reviews on G2, Capterra, or Google
Turning Feedback into Action
Feedback collected through TrueValue is automatically tagged, categorized, and linked to the customer record. Use reporting to identify patterns and prioritize product improvements based on customer impact.
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