Back to BlogMarch 8, 20267 min read
Guides
Mastering Email Deliverability: Stop Landing in Spam
A practical guide to authentication protocols, sender reputation, and content strategies that ensure your emails reach customers.
M
Marketing Team · Marketing
You can craft the perfect email but it means nothing if it lands in spam. Here is everything you need to keep your emails in the inbox.
Authentication Basics
- SPF — Tells receiving servers which IPs can send mail for you
- DKIM — Cryptographic signature to verify email integrity
- DMARC — Policy for handling SPF/DKIM failures
- TrueValue configures all three automatically when you verify your domain
Content Best Practices
- Balance text-to-image ratio
- Include plain-text version alongside HTML
- Personalize subject lines without spammy trigger words
- Make unsubscribe links visible and functional
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